Da Vinci Science Center News

DA VINCI SCIENCE CENTER TO DEBUT SPECTACULAR
MATH MIDWAY EXPERIENCE

News Date
October 19, 2009

The Da Vinci Science Center will premiere the spectacular Math Midway experience from Oct. 24-Jan. 6. The most dynamic Da Vinci Science Center experience to date, Math Midway's interactive multicolor carnival will entice visitors to experience math in ways few ever imagined.

Produced by the American Museum of Mathematics, Math Midway provides a carnival-style backdrop against which visitors take an interactive journey through activities that relate math principles to fun games and booths found at typical fairs or carnivals. Math Midway made its debut in June at the World Science Festival Street Fair in New York City to enthusiastic crowds and news media coverage. Details and video can be found on the web at www.mathmidway.org.

"By stepping up to be the first science center in the world to present Math Midway, the Da Vinci Science Center is renewing its commitment to being bold in serving the greater Lehigh Valley region," said Troy A. Thrash, executive director and chief executive officer of the Da Vinci Science Center. "Thanks to the support of our Math Midway sponsors, the Center is able to provide an exceptional and exceptionally unique experience for curious minds of all ages."

Lead Sponsors of Math Midway at the Da Vinci Science Center are: Buckno Lisicky & Company; HOLA 1600 AM Radio; Just Born; Lafayette Ambassador Bank; PMC-Sierra; and PPL. The Morning Call will be Math Midway's News Media and Vistor Guide Sponsor. Sponsors of the exhibit's four Midway Booths are: Dorney Park, which sponsors the Daredevil Alley booth; Lehigh Valley Mall, which sponsors the Fun House booth; Terraform Engineering, which sponsors the Mysterious Harmonograph booth; and Whitaker Roofing, which sponsors the House Takes All booth. The Patrick McNealis Nationwide Insurance Agency sponsors the Miles of Tiles feature.

The Math Midway exhibit will be included with paid Da Vinci Science Center admission. Its 15 playful exhibits and Midway Booths will allow visitors to slip naturally into a world of patterns, shapes, and numbers. Its carnival theme adds to the fun and excitement of exploring the world of mathematics. It makes mathematics approachable and exciting, welcoming curious minds of all ages to experience the exhilarating moment that comes from mathematical discovery.

Math Midway includes a special race track where bicycles with square wheels have the advantage. It intersects three-dimensional planes into two-dimensional shapes with spectacular laser-light beauty. It translates complex geometric problems into life-sized puzzle games. It delivers functions through an interactive, high-tech virtual roller coaster.

The Da Vinci Science Center's presentation of Math Midway also will include visitor contests and platforms to visitors to share what they have discovered, made possible with assistance from HOLA 1600 AM Radio.

The American Museum of Mathematics' mission is to enhance public understanding and perception of mathematics. It is seeking to establish an interactive visitor experience in New York City or on Long Island. The museum is planning dynamic exhibits and programs that will stimulate inquiry, spark curiosity, reveal the wonders of mathematics, and drive understanding of the evolving, creative, human, and aesthetic nature of mathematics.

About the Da Vinci Science Center
The Da Vinci Science Center is an independent nonprofit organization operating in Allentown, Pa., approximately 65 miles from Philadelphia and 95 miles from Manhattan. The Center was organized in 1992 at Lehigh University in Bethlehem, Pa. It has operated independently since 1999 and in its current location since 2005. The Center inspires hands-on science fun for nearly 75,000 people of all ages each year through exciting informal experiences. Along with making science accessible and playful, it promotes the Lehigh Valley region's scientific activity, encourages development of a science-centered workforce, and highlights science's connections with the arts and other disciplines. The Da Vinci Science Center also is a vital resource for the region's educational infrastructure, providing field trips, student workshops, and teacher professional development programs aligned with state standards. Da Vinci Science Center exhibits and programs stress the inquiry process practiced by scientists and personified by Leonardo da Vinci. Recognized as the most effective learning process, inquiry encourages insatiable curiosity, creativity, and imagination along with experimenting, observing, communicating, and linking knowledge. The Da Vinci Science Center's 8,000-square-foot exhibit floor welcomes visitors, groups, and school trips seven days a week. The Center provides camps for young people and programs for scout groups, older adults, home-schooled students, and families with preschoolers. It also performs school and community outreach and hosts birthday parties and private functions. Additional information can be found on the web at www.davinci-center.org.

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